EAST is a charity that invests in sustainable wildlife conservation, the people it influences and those who influence it, in South East Asia.
Registered charity number 1115350.
The inspiration for EAST (registered charity number 1115350) originated from collaboration between Monkey World - Ape Rescue Centre UK, led by the late Jim Cronin and Dr Alison Cronin, and Professor Kurtis Pei from Pingtung Wildlife Rescue Centre, Taiwan.
Working together they investigated the illegal trade of primates in South East Asia and revealed individuals being smuggled as far as England. Little was known about these rare endangered primates, and it became clear that it was critical to work together to tackle the heartbreaking exploitation of these species.
EAST's main goal is to support Governments in their desire to cease the illegal wildlife trade and provide support for Asian nationals in discovering and conserving their own unique wildlife. Through facilitating people in the protection of the wildlife in their region, we aim to help provide a sustainable legacy for future generations.
The first major initiative for EAST is well underway in the form of Dao Tien, a Rescue and Rehabilitation Centre in Vietnam.
As part of EAST's programme of work, we strive to: